Anna Russka, branding producer, marketing expert, the first Russian blogger, creator of the ANNARUSSKA Group of companies, which includes the lifestyle news website and print magazine "AR World Luxury Guide," Branding Production Center for brand creation and development, and a Media Production company.
Over the course of 10 years, Anna has built her successful brand, developed and launched dozens of brands into the market, and provided over a thousand marketing consultations. She has a long list of satisfied clients whom she has helped create and grow their brands, including major companies for whom she has developed numerous unique growth strategies. Let's go through the details.
From a Love for Fashion to a Branding Producer
After graduating from Moscow State University and working in the State Duma (Russian Parliament), Anna realized that life should be dedicated to what you love and to build a business that brings joy, with "the sooner, the better" mindset. From childhood, Anna had a passion for fashion and was drawn to the glamorous world that seemed out of reach at the time. She had an intuitive sense of what was fashionable and what was not. 10 years ago, she made the decision to create her own brand, to build her dream business, and came up with a very successful name — "RUSSKA." Anna wanted to test herself and start a startup without any investments. This led to the idea of creating a news website. Considering that 10 years ago Instagram did not exist in Russia, and LiveJournal was becoming outdated, the idea of creating a news website was groundbreaking. Anna turned to a friend of her older brother who developed her first website. However, the domain name "russka" was unexpectedly expensive, so she had to let it go and experiment. That's how the brand "ANNARUSSKA" was born.
The question then became how to populate the website. Anna took on that task herself. It became the first secret to her success: "if your skills and knowledge allow it, or if you can learn it yourself, and there are no financial resources, start by doing all the tasks yourself." Anna believed in her project and despite constant comments even from close friends saying, "you won't succeed," she kept moving forward, which became the second factor in her success.
By the end of 2011 and the beginning of 2012, Russians began embracing Instagram. The ability to track and filter trends (the third secret) indicated that she needed to create an account and showcase something interesting. The chosen niche was fashionable outfits with unique hairstyles. Anna became recognizable and gained the status of a fashion blogger. At that time, only a few people in Russia could boast about being known internationally without investment. Global shows, presentations, collaborations with famous brands started happening. Well-known fashion houses and beauty brands started collaborating with Anna. If you take a closer look at her collection of invitations, you will see logos of HERMES, FENDI, BULGARI, ETRO, MaxMara, TOD'S, Missoni, Marni, Trussardi, and many other leading brands. Anna has been featured in many international publications, such as Chinese and Japanese VOGUE, ELLE, and BAZAAR, dedicated to fashion weeks. Perhaps, it is her years of observation and learning from successful companies that allows her to present companies in a non-trivial and colorful way on the domestic market.
It's not surprising that for many years, people have turned to Anna with requests to help them create and establish their brands. Initially, these were jewelry companies and representatives of the fashion industry. Later on, representatives from other business fields, including the real sector of the economy, also started reaching out to Anna. As a result, the ANNARUSSKA Group expanded with the addition of a Production Center for brand creation and development, which currently provides comprehensive brand-making services (from developing a strategy to positioning the company in global markets) and turnkey marketing with unique strategies that Anna developed based on her own experience.
